Online shopping is one of the most common things in an e-commerce business. As technology is developing at a fast pace, there is increased usage of smartphones. Gone are those days when users use to shop from the desktop. Nowadays, mobile phones have made it easy for users to buy with the touch of a button.
With the increasing use of mobile apps for shopping purpose, small and medium e-commerce owners need to enhance their mobile applications as well, for good sales. Here is a lit of mobile apps which are used in today’s e-commerce:
Amazon Mobile App: Amazon mobile application receives 197 million monthly hits. It provides the best shopping experience to its users with a wide range of products to choose from. Also, this mobile is known for faster functionality, reliability, and trust factor in terms of payment. Amazon mobile application provides users with discounts and apps.
Sephora: This is one of the famous cosmetic brands that provides its users with the luxury cosmetic collection. The AR (Augmented Reality) feature of Sephora application allows the users to try their products virtually before buying it. This helps the users to choose the product that fits their needs and confidently buy them.
Lenskart: Lenskart is a pioneer in designing eye-wear and one of the biggest e-commerce giants in India. This app also allows virtual reality feature known as ‘3D Try-On’. This virtual reality feature of Lenskart application allows the users to try virtual frames that suit them, and buy accordingly.
This single virtual reality feature of the Lenskart application has increased the sales for the company. Users can try this feature both on web and mobile application as well.
Walmart: Walmart is another giant like Amazon, in the e-commerce space. Customers can easily shop on the Walmart application, as it provides various filters and access to local inventory as well.
Walmart mobile application comes with real-time local inventory tracking, price changes, and also other features like scanning of QR codes for payments, etc., One best thing about the Walmart application is that it provides the shoppers with the easy checkout process.
Nykaa: Nykaa is another Indian cosmetic e-commerce company. It has made a space for itself among the top e-commerce brands in India, due to its heavy discounts and offers provided to the users. The try-it-on feature of the Nykaa application helps the users to pick right cosmetics, and the real-time push notification feature helps the shoppers to know the deals they can grab quickly.
This mobile application has become a huge success due to its multiple payment gateway systems and also ease of use for shopping.
Nike: This brand does not need any introduction. Nike is best known for its innovative product design, customer service, and giving a unique experience to its users. The mobile application of Nike is customer focussed, and within a few days of its launch, Nike has seen a huge growth in its sales.
Nike mobile application provides its customers with premium subscription known as ‘Nike Plus’. This allows the users to access the exclusive Nike products which are not available for the free users. Also, the Nike plus users need not pay any delivery charge as well as receive reward points on every purchase.
H&M: H&M is a leading fashion companies in the USA. The mobile application of H&M is very user friendly and eye-catchy. This app facilitates the users with many attractive features like sharing the products on social media, push notifications for real-time deals, search for a nearby physical store.
Wish: This is another famous e-commerce company from the USA. Wish is best known for its huge discounts and offers on electronic gadgets, accessories, and apparels. The user-interface is pretty attractive, and navigation of the app is super smooth.
PepperFry: PepperFry is one of the famous lifestyle store and known for delivering world class home décor products at a reasonable price. This application also comes with Augmented reality feature, which helps the customers to choose the right product. The buyers can visualize furniture in a real home with their smartphones.
Groupon: Groupon is a popular coupon website that provides offers on services, goods, and travel. It is one of the most used e-commerce application in the USA. The deals available on this app are compelling enough to drive sales.
These are some of the most commonly used mobile e-commerce applications in recent times. Each of these apps has a unique feature to attract its users like augmented reality integration, better navigation, smooth user interface, secure payment gateway, etc. If you also plan to get your app in the top charts of e-commerce apps, then try to integrate some of the features mentioned above in your mobile application.